Stay on the fridge, get the next loan
BetterFriend paints each past borrower’s own house and mails it for you: dressed up for Halloween in October, a home-iversary note on their closing day, a we’ve-moved pack when they land somewhere new. Your name and your QR code are on every card, so when rates move or a friend needs a pre-approval, you’re the lender they call.
$3 a card for 4x6, $3.50 for the oversized 6x9. We run everything for you, postage included.
Built around the moments your borrowers remember
Seasonal campaign
“All Dressed Up”
Four times a year, past borrowers get a watercolor of their house dressed for the season - jack-o-lanterns in October, string lights in December, flags for the Fourth.
Rate-sheet mailers get recycled the day they arrive. A painting of their own porch gets kept, and it keeps working: every season it hangs around, you’re the lender they remember - the one they call when rates move, and the one they mention when a friend starts house hunting.
Anniversary campaign
“Home-iversary”
On each closing anniversary, past borrowers receive a portrait of their home - and a note from the lender who got them the keys.
Refinances and referrals go to the lender people remember. A portrait of their own home ends up on the fridge and gets talked about, and it’s still there the day rates drop or someone they know is ready to buy.
Referral campaign
“We’ve Moved” packs
A closing gift that markets for you: a pack of we’ve-moved announcements of the borrower’s new home, addressed to the people they want to tell. They write one note; we print and mail the pack.
Every announcement lands with someone who just watched a friend buy a house - and your name and code are in the corner of each one. It’s the warmest referral ad in lending, and your borrower is the one sending it.
Not in lending? BetterFriend also works for realtors, other relationship businesses, Greek organizations, and nonprofits.
How it works
1. Upload your list
A CSV of closed loans is all it takes. We talk you or your team through it.
2. We make the art
A portrait of each borrower’s house from the listing or appraisal photo - just as it is, or dressed up for the season.
3. We mail it
Real postcards. Real postage. Real mailbox. Mailed ASAP or timed to arrive by the date that matters.
Simple per-card pricing
White-glove from list to mailbox: we clean up your list, make the art, send you proofs, and mail on schedule. Postage included.
$3 a card
4x6 postcard
The classic. A portrait of their house on thick glossy cardstock, your note and your QR code on the back.
$3.50 a card
6x9 postcard
More than twice the canvas. The card that stands out in the day’s mail and earns the fridge magnet.
Or email support@betterfriend.today.
Frequently asked questions
Let’s put your name
on their fridge
Pick a time. Bring one closed loan - the address and a photo of the house - and we’ll show you what that borrower’s card would look like.