For 501(c)(3) charities
Raise more by remembering every donor
BetterFriend prints and mails personalized cards to your donors on the moments that matter - adoption anniversaries, pledge dates, giving anniversaries. Stronger renewal rates with minimal lift from your team.
Discounted pricing for verified 501(c)(3) charities.
Built around the moments your donors remember
Animal shelter campaign
“Gotcha Day”
On the anniversary of each adoption, the family receives a personalized watercolor of their pet - and a note of thanks from the shelter.
Donors who receive personal mail give again at meaningfully higher rates than email-only - and they tell friends about it. Gotcha Day cards also bring lapsed adopters back into the shelter’s orbit for events, fostering, and referrals.
Alumni campaign
“Belonging”
On each alum’s pledge anniversary, they receive a painting of their pledge class - or their chapter house - with a personal note from the active chapter.
Brings lapsed fraternity and sorority alumni back to reunion weekends, giving days, and chapter news. Works for chapter house renovation appeals too.
How it works
1. Upload your list
Donor names, addresses, the dates that matter. CSV upload, or we’ll connect to your CRM.
2. We make the art
Personalized for each donor - a watercolor of their pet, their chapter house, or whatever moment your campaign celebrates.
3. We mail it on time
Real postcards. Real postage. Real mailbox. Scheduled so each one lands on the anniversary that matters.
Frequently asked questions
Let’s talk about
your next campaign
Pick a time and we’ll talk through the campaign you have in mind.