For fraternity and sorority foundations

Turn alumni into your next generation of donors

On Founders Day or their initiation anniversary, every alum gets a watercolor of their pledge class or chapter house, the way it looked when they lived there. They open the mailbox and it’s freshman year again.

Dual Meeting pricing: $1.50 per card. We do the art and the mailing. If you’re not satisfied, we cover the cost.

How it works

1. You send us the list

Your alumni database already holds every field we need

Name, address, chapter, initiation year. We start with one chapter and grow from there.

2. We make the personalized cards

Their pledge class, or their chapter house

A watercolor of their actual pledge class, or the chapter house as it looked in their years on campus. Printed in high resolution with a glossy finish and mailed first class. You see proofs before anything mails.

3. One scan and they act

The QR code on the back lands wherever you need them to go

An alum who wants to give, come back, or help out has an obvious place to land. You track every scan back to the campaign. We track every card from print to mailbox.

The pilot

  • ·Cohort: About 1,000 cards, $1,500 all in.
  • ·Price: $1.50 per card at Dual Meeting pricing. If you’re not satisfied, we cover the cost.
  • ·Timeline: 2 weeks from your go-ahead to the first card in the mail. We confirm proofs with you before anything prints.
  • ·Safeguards: deceased and do-not-mail filters against your records before anything mails.

About BetterFriend

We’re a postcard company based in Indianapolis. People use BetterFriend to send real, printed postcards to the people they love, with their own photos or our art on the front. We’re building this program for Greek foundations because alumni share what our consumers love: a physical reminder of a moment that mattered, the kind of mail that gets hung on the fridge.

Want to talk through a pilot?

Pick a time and I’ll walk through what the first 1,000 cards would look like.